Are you a freelancer looking to level up your business or master the work-life balance? First impressions are key, and they can make all the difference in attracting new clients and building trust. That's why it's important to present yourself as trustworthy and reliable  but don't worry, it's easier than you might think!

First things first: simply posting a photo of yourself in glasses isn't going to cut it. So, how can you step up your game and look more professional as a freelancer? 

Here are some simple ways to look more professional as a freelancer, brought to you by Afloat. Let's dive in 🤓

## 1. Build a professional portfolio

This is a very important thing to do for any freelancer: create a professional portfolio that showcases your work and demonstrates your expertise. This can include case studies, testimonials, and samples of your work. Make sure that your portfolio is easy to navigate and visually appealing. 

For that you can use tools like Squarespace, Wix, Carbonmade, Behance, or Journo Portfolio.

If you’ve got nothing to show, make sure you create a great CV or 'spec' projects of projects you’ve worked on personally. You can also volunteer to help out a friend or a colleague with a project and add that as part of your portfolio, just to start building things up. 

## 2. Be responsive and reliable

We know it may sound obvious but for some people it’s not: make sure you respond promptly to client inquiries and deliver work on time. Don’t let a client email sit in your inbox for days, especially not if they’ve asked for something urgent. 

Of course we’re all humans and sometimes life gets in the way but, if you’re busy or something urgent has happened, just send a quick email back. You can give your client an estimated time when you’ll be able to get back to them to keep them in the loop to avoid confusions or misunderstandings. 

This demonstrates your professionalism and reliability, and can help you build a positive reputation as a freelancer.

## 3. Create a professional invoice

This is very important (and of course our fave topic) 😀

It’s a non negotiable that your invoices have to look spot on. Spelling mistakes, calculation errors, wrong dates, and client details could quickly turn it all upside down. You want to avoid ending up correcting an invoice multiple times because your client has spotted a mistake… 

This is why we recommend using a professional invoice generator, such as Afloat, to create error-free invoices. Afloat will ensure that your invoice includes all necessary details, the services you provided, cost, payment details and the payment terms. 

You can also use it to create professional looking quotes and get them ready in minutes, so that your clients don’t have to wait too long to hear back from you and your proposal. 

Having a professional-looking invoice can make you appear more professional, organised and reliable to your clients. 

You can try out Afloat for free now. 

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## 4. Use professional email communication

Use a professional email address and signature to communicate with clients. Avoid using personal email addresses or email signatures that may not appear professional. This can help you build a positive reputation as a professional freelancer.

You can also create a logo that represents your work (a simple design, name initials, etc,) and add it as your email address profile icon and in your email signatures. This will help you elevate your brand and make you look more professional as a freelancer. 

## 5. Create a professional social media presence

Use social media platforms to showcase your professional experience and connect with potential clients. For that we have a few recommendations that might help you out, just remember to avoid posting anything controversial or unprofessional on your social media accounts.

- **Choose the right platforms:** consider the platforms that are most relevant to your industry and target audience. For example, if you're a graphic designer, you may want to focus on Instagram and Pinterest to showcase your work visually.
- **Create a consistent brand image:** use the same profile picture and cover photo across all your social media profiles. This helps to create a consistent and recognizable brand image.
- **Optimise your profiles:** make sure to fill out all the necessary information on your social media profiles, such as your bio, location, and contact information.
- **Share valuable content:** share relevant and valuable content that aligns with your niche and target audience. This can include industry news, helpful tips, and your own work.
- **Engage with your audience:** respond to comments and messages promptly and engage with your followers. This helps to build a connection with your audience and demonstrates your professionalism and expertise.
- **Use hashtags:** use relevant hashtags to increase your visibility and reach on social media. This can help you attract new followers and potential clients.
- **Share testimonials:** share testimonials from satisfied clients on your social media profiles. This helps to build trust and demonstrate your expertise.
- **Be consistent:** consistency is key when it comes to building a professional social media presence. Make sure to post regularly and engage with your audience consistently.
- **Monitor your online reputation:** monitor your online reputation and respond appropriately to any negative feedback or criticism. This demonstrates your professionalism and willingness to address any issues.

In conclusion, looking professional as a freelancer can help you attract potential clients and build a positive reputation, and we know that you’ll nail it 💪


Discover simple and effective tips to enhance your professional image as a freelancer. Learn how to impress clients and stand out in the competitive market.

Simple Ways to Look More Professional as a Freelancer ✨


Even though it’s sad to say, how to collect unpaid invoices is a hot topic amongst freelancers. Both new and pro freelancers have to deal with it and chase clients regularly, sad story. It's essential to make sure that you get paid for the services you provide, but sometimes, clients may fail to pay their invoices on time. 

When an invoice is due, and it has not been paid, it can be frustrating and stressful, but there are steps you can take to deal with this situation. Unfortunately, late payments are common in the freelancing world, and it's not always a reflection of your work or reputation. Clients may have various reasons for failing to pay their invoices on time, such as cash flow issues or internal delays.

But hey, we hope that this guide helps you to deal with unpaid invoices and encourages you to take action when an invoice is due, and it has not been paid: You got this 💪

## 1. Send a friendly reminder 

We know it’s frustrating but yes, even in situations like this, we need to try to stay friendly and avoid serious confrontation. So start with a friendly reminder to the client about the unpaid invoice. 

You can use an invoice generator or create an invoice online with Afloat to send a professional-looking reminder to your client. In the reminder, be sure to include the following details:

- The original invoice number
- The amount owed
The due date
- A polite request for payment
- If you choose to send the invoice reminder via an email, make sure to request a read receipt, so you know when the client has received it. 

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## 2. Follow up with a phone call or email

Chances are your client won’t react to your friendly reminder (yes, even though it was very friendly many will decide to keep ignoring it 😑 so it's essential to follow up with a phone call or email. 

Make sure to reiterate the details of the unpaid invoice and ask if there are any issues preventing the payment. At this stage, try to still keep the tone polite and professional and avoid being aggressive or confrontational.

**💡 Idea** You might want to already notify your client that you will apply a late payment fee due to the unpaid invoice, but that you won’t add the extra fee if the invoice is paid within the next 24h. 

## 3. Apply a late payment fee

At this stage, if your client still fails to pay their invoice, applying a late payment fee for the overdue invoice is more than fair. 

Think of late payment fees as a deterrent for future late payments, and they can help cover your costs for the additional time and effort required to chase unpaid invoices.

**Important note:** make sure you always include this fee in your terms and conditions and in the original invoice. You can use Afloat to create your invoices online and add you late payment fees in the ‘notes’ section of your invoice (this is a component you can easily add to your invoice). This way you’ll be rest assured that the client is aware of it from the beginning. 

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## 4. Consider legal action

If the client continues to ignore your reminders and fails to pay their invoice, you may need to consider legal action. 

Before taking any legal steps, it's essential to seek legal advice to understand your rights and the process involved. Taking legal action can be a time-consuming and expensive process so we recommend taking it as a last resort and only pursue it if other options have been exhausted. 

## 5. Charge interest on unpaid invoices

If the client still fails to pay their invoice, you can charge interest on the amount owed. Charging interest on unpaid invoices can provide an additional incentive for the client to pay promptly and can help cover the cost of the additional time and effort required to chase unpaid invoices.

For example, in the UK, businesses can charge interest on late payments at a rate of 8% plus the Bank of England base rate. Be sure to include details of the interest charge in your terms and conditions and the original invoice.

It's worth noting that before applying a late payment fee or charging interest, it's best to first communicate with your client and understand the reasons behind the delay in payment. Sometimes, there may be genuine reasons for the delay, and it's best to work with your client to find a mutually agreeable solution. 

Remember to keep a friendly and professional tone throughout the process, even if you're frustrated or upset. A positive and constructive approach is more likely to lead to a positive outcome.

**💡 Idea** You might want to reach out to some online freelance communities to ask for support, guidance, further ideas and recommendations. Twitter, Quora or Reddit might be great communities to explore and connect with other freelancers who have experienced a similar situation. 


Learn 5 effective strategies for collecting unpaid invoices from clients in our latest blog post. Get paid on time and avoid the hassle of overdue payments.

5 Effective Strategies For Collecting Unpaid Invoices From Clients 💸


Don’t worry, this is not another boring blog post about obvious things a freelancer should or shouldn’t do. This is GOLD for any first-time freelancer and also a MUST READ for any pro freelancer because you can never know too much, right? 

We’ve curated this list based on years of very varied experiences working as freelancers, speaking to freelance peers and digging into what freelancers find more overwhelming, especially during early stages. 

The truth is, some freelance jobs will suck the living soul out of you and some will be the best work you’ve ever done with the best people you could ever imagine. It’s crucial to learn how to build confidence from the beginning, set clear boundaries and never doubt whether your work and skills are valuable or not (THEY ARE!).  

So take a deep breath, pen and note block out,  and discover the freelancing tips you wished you’d known a long time ago. 


## 1. Build a solid foundation.

Whilst this is very basic, you can’t start empty handed and you want to have something to show to your potential clients. If you’ve done some (even very small) freelance jobs or projects, it’s important to show it and be vocal about it. 

If you’re a freelancer who’s already done some big or small project before, we’d recommend you to put your work together and create a portfolio or a simple website. For that you can use tools like Squarespace, Wix, Carbonmade, Behance, or Journo Portfolio. 

If you’ve got nothing to show, make sure you create a top notch CV or 'spec' projects of projects you’ve worked on personally. This will give your future clients a good idea of your thinking, vision, skills and abilities. 

As part of this foundation building, you should also think about what you will charge for your services. You can do some benchmark research, ask other freelancers you might know and even use AI tools like ChatGPT to get a clear understanding of what your skills and expertise is worth. 


## 2. Talk about your work in terms of value. 

When pitching services to clients and offering your services, we tend to list our skills and abilities, and chances are they sound very similar to many other candidates pitching to your potential client as well. Instead, try to talk about value.

When you talk about the value you provide, instead of what you do, you’ll position yourself as a premium freelancer and your work can command a premium fee.

Example: I have helped over 5 startups improve their performance, operations and productivity of their teams by 35%.


## 3. Remember that you’re offering, not asking. 

This is another topic that can overwhelm new freelancers right away. 
When you first start out, you’ll possibly feel unconfident and you might find yourself offering low rates, chasing and asking. This is also a disadvantage as client’s will automatically assume you’re desperate for work or even that you’re not valuable enough. 

Try this mindset shift: You’re offering to bring tremendous value to your clients, not asking to be hired. The right client will see this straight away and you won’t feel like you need to beg for work. 

## 4. Get fluent in your pricing and packages. 

As a freelancer (and especially as a new freelancer), you need to know your programs and pricing well enough so that you can have the price conversation in the first chat with your client without having to go away and think about it. 

When you go away and think about it, that’s when you start to second-guess yourself on price. You might want to create one slide or a brief document listing your pricing, packages, hourly rate or whichever way you prefer to use to charge for your services. This is something you can share with your clients upfront or simply know it by heart so you can stick to it and share it confidently. 


## 5. Never voluntarily offer a discount.

Yes, negotiating as a freelancer is also part of the job and rest assured that this is an art you’ll also learn to master. 

If you get lucky, your clients will love and see lots of value in your pitch and proposal and they’ll accept your terms and rate straight away. On some occasions, you’ll also encounter less respectful clients who will try to devalue your services, and question your abilities in order to make you doubt and get a discount. 

It might sound crazy, but many freelancers will look down and offer a fee reduction straight away only out of fear of losing the client. 

We suggest only offering a discount if your client hesitates based on price and if you’re really interested in the project. But try not to do it voluntarily from the very beginning and especially not if you feel the client is pushing you too far.    

Remember, new freelancers and even pro freelancers find negotiating hard and awkward, and that’s ok. But the more you do it the more confident you’ll feel and it will eventually become a more natural process.  


## 6. Avoid errors and spelling mistakes in your invoices. 

When it comes to mistakes new freelancers make, this is very common. Even if it’s ‘not affecting’ your work, it affects your professional appearance. It might even make your client think that you’re a bit careless and unprofessional. 

Don’t panic! We’re all human, and as a freelancer you’ll make some mistakes every now and then, the key is to make as few as possible. 

Afloat’s invoice generator will let you create an invoice online and thanks to the autocomplete feature you’ll avoid errors in your invoice. Afloat will complete your invoices and expenses for you so that errors are avoided. All you’ll need to do is fine tune the last details and relax. 

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## 7. Don’t ask a potential client what their budget is. 

So here's one of our best tips for first-time freelancers: do not ask for your client’s budget. 

As a freelancer, you’ll find yourself having price conversations with your potential clients but don’t ask about their budget. If they understand your value, then they’ll either be able to pay your fee or they’ll find a way to pay it. 

If they still can’t afford you, you can consider adjusting your proposal by removing services (this is when having different packages may come in handy) but avoid devaluing your work by offering random hourly rate discounts or percentage discounts. If they still can’t afford you after that, then they’re not your client. 


## 8. Don’t negotiate against yourself. 

Another common mistake we tend to see new freelancers make is not believing in themselves and their talent. We know it might seem cheesy, but this is something that contributes to an unconscious self sabotage. 

Whilst working on point number 4 (defining your pricing and packages) more than once, your mind will wonder and you might find yourself thinking “Oh, they’ll never pay that!” and reduce your fee before the client ever sees it! 🚨

This is also a mistake pro freelancers make sometimes when self doubt hits you, but hey, you’ve got this. Just propose the price you want, and let the client negotiate if they want to. That simple :) 


## 9. Offer better payment terms. 

As a freelancer, it’s also in your interest to provide clarity, simplicity and zero complications. Chances are your clients will agree to higher fees if you make it easier for them to pay them, like offering a smaller deposit or multiple payments.

You can include this when you define your pricing and packaging, and it can be extremely helpful as an alternative to discounts as well as to support clients cope with higher fees. 


## 10. Send professional looking quotes and invoices.

This is incredibly important for new freelancers and pro freelancers to keep in mind: you have to look (and be) reliable, professional and trustworthy to your clients. Always. 

A common mistake first-time freelancers make is sending invoices with lots of errors. This generates a long email thread between you and your client with new and edited versions of the invoice. This could mean red flags for your client 🚩🚩🚩

Make sure you get all the necessary details from your client upfront (you can check our blog post on How to make a simple invoice here.  

You can use Afloat to make professional looking invoices and quotes in minutes, free of errors and with beautiful designs. It will serve you well as the ultimate invoice template and you’ll look like a pro to your clients. 

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Discover 10 life changing freelancing tips you wish you’d known when you started freelancing, and avoid the common mistakes new freelancers make.

10 Things I Wish I’d Known When I Started Freelancing

10 Things I Wish I’d Known When I Started Freelancing 🗻


At Afloat we believe in simplifying complexity. We're a bunch of doers, creatives and big thinkers, and we hate wasting time on things we're not passionate about.

Time is precious and whilst the power of technology grows bigger and bigger, platforms that support freelancers with invoices and expense management systems appear to be more complex and intimidating for many trying to navigate the freelance jobs space.

Creating invoices can be overwhelming and nerve-racking for many freelancers (even for pro freelancers who have been working with clients for a long while). Finding an invoice template that feels right and looks professional and authentic isn't easy.

You might not know what essential details to add, what should go on top, if you should include your bank details, what taxes to include and where, and the list goes on. You might just want an invoice generator that does the work for you so you don't have to worry about it anymore. Well, the good news is, you\'re in the right place.

Creating a simple and easy invoice is very straightforward and shouldn't take you more than a few minutes, but only if you have the right guidance and tools. Let's take a closer look and take some pressure off your shoulders.


## What you need to include on your invoices

### 1. Your details and your branding

We know it sounds like common sense, but hey, we have to say it. Make sure all your relevant details are clearly added to the invoice. This is:

  - Full name or your business name.
  - You tax number (if you have it).
  - Address and contact information.

Also, whether you are a pro freelancer or you're just starting out doing some projects on the side, we strongly recommend branding your invoices. This can be your company logo or, for those who don't have any, you may want to choose a colour, font or simply your name. It's a great way to appear more professional to your clients and stand out. 

### 2. Your client's details

Make sure you've collected your client's details in advance so you avoid going back and forth looking for missing information. At the very least, you'll need the following:
  - The business or client's name
  - Their  tax number (if you have it)
  - Address of the customer you're invoicing and contact details

### 3. A clear description of what you're charging for

This is very important in order to avoid queries from your clients and position yourself as a professional and transparent freelancer.

The description could be an item or the service you’re selling, the more detail the better. Add the total number of hours or the number of items you’ve agreed on with your client. 

### 4. Invoice number

If you wonder about what the invoice number is all about and how you can generate it for your invoice, don’t panic as it’s very simple. An invoice number or invoice ID is a unique number generated by you that you’ll add to your client’s invoice. 

Assigning unique invoice numbers is important and also beneficial for any freelancer for multiple reasons. They will help you keep track of payments, look professional, simplify your tax time, and be much more organised. Furthermore, invoice numbering is often required by law. 

Remember that the dates and your invoice number can’t overlap, i.e. your invoice number has to follow a sequence and order. 

Example:  
*If your first invoice is ‘ABC0001’, the sequence should follow with ABC0002, ABC0003, ABC0004, ABC0005, etc.*

### 5. Dates

In order to help you keep track of your expenses and your incomes, it’s important that you add the invoice date and the due date. This will ensure your client is aware what the time frame is for them to process the payment. 

### 6. The amount(s) you're charging

Whether you’re charging your customer a fixed price for a project or your project includes multiple services, each with different costs, make sure there is a clear breakdown of costs. 

We recommend doing the same if you’re selling one or multiple items, the more specific you can be the better. If you’re selling multiple items at different costs, make sure it’s all well described in your invoice to avoid confusion and be fully transparent. Finally, don’t forget to add the total amount owed by your customer. 

### 7. The TAX amount, if applicable.

Adding a TAX amount to your invoice depends on multiple factors such as the legal status of both parties involved and the nature of the invoice. Therefore,  make sure you check your tax obligations before sending out your invoice.  
You want your invoices to be accurate and correctly taxed in order to keep up with payment cycles and overall accounting management.  
It’s important to separate the taxed amount from the billed amount, and be sure to include the correct applicable tax rate, whatever that might be. 

### 8. Payment details

Add your full name and bank details to make it as easy as possible for your client to pay you. If you prefer being paid via PayPal or other paying method, this is the place for you to write down your preferences. 

--- 

**💡 Remember**   
*Your goal is to create a simple invoice that makes the experience super stress-free for you and your clients. Ultimately, you don’t want to spend too much time taking care of accounting and admin since you want to put all your energy into what you’re truly passionate about.*


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## How to create an invoice online in minutes and save time?



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Now that you’ve discovered all you need to know about how to make an invoice, you probably don’t want to make it from scratch and you’d much rather have an invoice template to quickly fill up. Fair enough, we’ve been there too and let’s be honest, who’s got time for invoices anyway? 

Using an invoice generator would help you save time and you could easily download and send it to your client right away. 

Afloat lets you create invoices online and also track and overview your expenses and incomes. You’ll have access to your own invoice template and you’ll be able to customise it each time you need to create a new invoice. 

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Find out the most simple and stress-free way to create an easy invoice and all the details to include. Try the invoice generator for free and save time.

Simple Ways to Look More Professional as a Freelancer ✨

5 Effective Strategies For Collecting Unpaid Invoices From Clients 💸

10 Things I Wish I’d Known When I Started Freelancing 🗻

How to Make a Simple Invoice 📝

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